Tuesday, 23 June 2015

Google Penguin


Google Penguin refers to a set of algorithm updates and data refreshes that the Google Search Engine periodically releases, that are aimed at improving the value of search query results for users.

This is done to prevent spamming the page index algorithm ( called spamdexing or Black Hat SEO) to prevent irregularities in search results to prevent from being successfully ranked high among query results. Spamdexing can be done by techniques such as Key-stuffing, invisible text display, link-spamming or even displaying copyright items from high-ranking websites and more.
Google Penguin is different from similar enhancement algorithm such as Google Panda and Google Hummingbird such that it not only aims at preventing companies that attempt to “boost” their search engine ranking index but also “penalizing” them.
The first such algorithm published in April 2012 and was estimated to affect 3% of all English-language website.

Monday, 15 June 2015

Business Intelligence


Business Intelligence is the use of computing technologies for the identification, discovery and
analysis of business data such as sales, revenue, products, costs, income, etc. BI provides historical, present and predictive view of internally structured data for products and departments by more effective decision-making and strategic operational insights. BI software applications make use of Data warehouses or Data marts which are separate yet related BI architectural fragments and are used for preparation and use of data.

BI is used for multiple business purposes, including:
  • Measurement of performance and benchmarking progress toward business goals
  • Quantitative analysis through predictive analytics, predictive modelling, business process modelling and statistical analysis
  • Reporting of departmental/divisional and enterprise perspectives of data visualization, EISs and OLAP
  • Collaborative programs that allow internal and external business entities to collaborate through electronic data interchange (EDI) and data sharing
  • Use of knowledge management programs to identify and create insights and experiences for learning management and regulatory compliance


BI also involves specific methodologies and procedures for implementing such interactive information gathering techniques, including:

  • Identifying interview teams
  • Researching organizations
  • Selecting and preparing interviewees
  • Developing interview questions
  • Scheduling and sequencing interviews


Saturday, 13 June 2015

Spatial Data Mining

An GIS Tool application

Spatial Data Mining Application Example

Spatial Data Mining is the application of Data Mining techniques to spatial models. In Spatial Data Mining, analysts use geographical or spatial information to produce business intelligence or other results. Analysts might be looking into large data bases or extremely large database to find relevant data based on GIS/GPS tools or similar mechanism. The core goal of Spatial Data Mining is to distinguish the information in order to build related, actionable patterns. This requires specific techniques and resources to get geographical data into relevant and useful formats.

Tuesday, 31 March 2015

TERM OF THE DAY

“Delay tolerant Network”


Delay tolerant networking is built with the dream motive of actuating inter-planetary Internet networking. In general, DTN is used for communications over a vast distance, generally in scales of thousands of kilometres and to overcome the logistical hurdles involved in the same.
Delay-tolerant networking (DTN) is an approach to computer network architecture that seeks to address the technical issues in heterogeneous networks that may lack continuous network connectivity. A delay-tolerant network is a network designed to operate effectively over extreme distances such as those encountered in space communications or on an interplanetary scale. In such an environment, long latency, sometimes measured in hours or days is inevitable. However, similar problems can also occur over more modest distances when interference is extreme or network resources are severely overburdened.

Delay-tolerant networking involves some of the same technologies as are used in a disruption-tolerant network but there are important distinctions. A delay-tolerant network requires hardware that can store large amounts of data. Such media must be able to survive extended power loss and system restarts. It must also be immediately accessible at any time. Ideal technologies for this purpose include hard drives and high-volume flash memory. The data stored on these media must be organized and prioritized by software that ensures accurate and reliable store-and-forward functionality. In a delay-tolerant network, traffic can be classified in three ways, called expedited, normal and bulk in order of decreasing priority. Expedited packets are always transmitted, reassembled and verified before data of any other class from a given source to a given destination. Normal traffic is sent after all expedited packets have been successfully assembled at their intended destination. Bulk traffic is not dealt with until all packets of other classes from the same source and bound for the same destination have been successfully transmitted and reassembled.

Thursday, 19 February 2015

Term of the day – “Internet of Things”


Internet of things (IOT) is an umbrella term used to refer all devices that are connected over the Internet . These include PC’s , mobile devices , tablets , etc. Beside computers , these also includes appliances such as micro-ovens , refrigerators , etc . These devices are also called “smart devices” as they can communicate with each other . IOT must be enabled for wireless communication to connect to wired media . Generally these devices use Bluetooth to connect amongst themselves .
Besides communicating and connecting over internet , IOT devices are also with an array of sensors , that can help in multi-faceted applications of the same .

Monday, 9 February 2015

Term Of the Day – Dynamic URL


an Example of setting up Dynamic URL .
Dynamic URL refers to links that are generated as a result of queries from databases and are very different from static URLs . While the content of pages generated of static URL doesn't changes until the HTML code has been changed by the user , the content of dynamic URL pages are customized as per the query contents required by the user . The page is generally a database template filled with display based on  database query results . Any website with a dynamic URL has an associated
database which fills in most contents of the web page .

The parameters of a dynamically defined URL can be manually generated or can be automated . For instance , some websites track user’s IP address location and suitably decide on display options such as offers and language , etc. It is a highly convenient method to cater to individual user’s choice .

Monday, 2 February 2015

Term Of The Day – Conficker !!


Conficker is a virus worm , that is directed to infect systems with  Microsoft Windows 2000 / 7/8 , etc. Operating system . This was first detected in 2003 , when it affected the French Navy computer network to such extents that it had to ground several of it’s fleet for being unable to download flight data . Since then , Conficker has appeared and re-appeared in over 200 countries , each time more powerful with added malware protection tools implanted in itself .

The virus’s unknown authors are believed to be tracking anti-malware websites and law enforcement authorities , and to be plugging the virus’ loopholes . Ever Since , five variants of Conficker have appeared , each powerful than the later .

Possible effects of Conficker on an infested system are :

  • Modification of System settings .
  •  Killing anti-malware software .
  • Termination / disablement of windows service such as Firewall , Defender , etc .
  • Resetting system restore points .
  • Deleting Back-up
  • Checking for internet connectivity and downloading arbitrary files
  • System used as a peer in seeding further the current or higher Conficker brethen .