Term Of the Day - “ Push Media ”

Push Media refers to a media distribution model in which they are delivered without direct involvement of the recipients . This is also called push marketing and is mostly employed by start-ups and less popular organizations to introduce their new products before the masses . These are delivered without any action from the receiver’s side , and is something opposite to  Pull Media , where the receivers categorically demand for the content . 

General Push Media content means include direct mails containing announcements , product brochures , etc.